August 6, 2014 Leave a comment
“Whenever you can, make the product itself the hero of your advertising.”
– David Ogilvy, Ogilvy on Advertising
We live in a grand age of “brand advertising” – where most ad agencies believe that their role is to build brand by directly advertising the brand. Except they’re wrong at so many levels. But their error starts by ignoring a critical truth:
There are far more advertising options for building a brand than so-called “brand advertising”.
Quite often, these options end up building stronger brand, faster and at less cost.
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