Anti-motivational website Despair.com offers as their customer service mantra: We’re not satisfied ’til you’re not satisfied.
Pretty funny. But while I may love that crack, it looks like satisfaction survey teams at most major corporations have missed the point and have chosen dissatisfaction as their goal.
How? By pestering us with “satisfaction” surveys. How many more will I be asked to complete? I don’t care any more. Because that’s it. I’m done.
I PLEDGE TO IGNORE ALL SATISFACTION SURVEYS!!!!
This is a tough step for a strong advocate for consumer research. But can we just have done with satisfaction survey burn out?
AT&T Overload. I shopped at the AT&T store this week. Bought a screen protector (yup, a cheap film to cover an iPad screen). Total time required: 2 minutes. Next day, AT&T texts me twice for 2 different surveys. Would I please rate my experience on a scale of 1 to 10? And would I recommend AT&T to my friends?
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