Google Needs an Infomercial

Google needs an infomercial – a half hour paid program. So does Kindle. And so do many new technology products made for consumer use.

Truth is, the value of most technology is hard to see and hard to understand. Infomercials reveal that value, showing consumers why the technology is meaningful. Even better, infomercials do this while reaching a mass consumer audience as well as the growing market of home based businesses.

Read my complete thoughts in Response Magazine.

About Doug Garnett
Doug Garnett is an expert introducing innovative consumer products and services to market while driving higher return on innovation investment. His career has been spent in innovation and he is the president of Protonik, LLC - an innovation consultancy focused on marketing and innovation. Prior to founding Protonik, he was founder and CEO of ad agency Atomic Direct.

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