Snuggie wasn’t a new product. So what should brands learn (and not learn) from it’s DRTV success?

This is a post on my other blog – “TheShelfPotato”. Talks about Snuggie AND about the lessons brands should learn about Snuggie. As well as how brands shouldn’t follow Snuggie’s lead in many ways.

Copyright 2010 – Doug Garnett

About Doug Garnett
Growing retail based businesses through television, DRTV, and all forms of video. Doug is a strategist, executive producer, director, author, & teacher.

One Response to Snuggie wasn’t a new product. So what should brands learn (and not learn) from it’s DRTV success?

  1. Pingback: Tweets that mention Snuggie wasn’t a new product. So what should brands learn (and not learn) from it’s DRTV success? « Doug Garnett's Blog -- Topsy.com

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