November 14, 2011 Leave a comment
With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television“. This book takes an unusual look at DRTV – focusing on it’s biggest potential power: building brands while driving immediate sales (at retail as well as direct).
This book is the result of the past decade when I’ve written extensively about direct response television (DRTV) and it pulls together a comprehensive view of how DRTV can build brand, drive retail, and, in the process, dramatically change the marketing game. Read more of this post