November 19, 2015 2 Comments
Saw this story on RetailWire titled “Does Target have a problem online?” (click here).
The gist is that analysts are worried about Target because they exceeded the national average of 15% online growth. But their online growth at 20% was less than the 30% that had been projected. (Same thing happened at WalMart.)
And we care…exactly why?
The theory of “omnichannel” is that the consumer doesn’t care about our silos. So why should we be reporting and analyzing numbers based on those same silos?
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