Where There’s New Media Smoke, There’s Usually a Smoke Machine

I modified a JFK attributed quote for this title. But also thought another modification explains a lot about one of the biggest hassles in modern marketing:

Where there’s smoke, there’s usually deep pockets writing a check.

Marketers today are pummeled with smoke — especially about new media, brand love, and about big data. And there’s a reason the smoke is so thick… There’s a set of big companies, venture startups, and VCs that think they can make big money by selling these ideas. And that opens their checkbooks wide.

But just because the checkbook is open doesn’t mean they’re selling anything important. All it means is that a pile of VENDORS stand to make big money if they can only convince you that what they have is important. (Most often they’re the ONLY ones making money through the idea.)
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Future TV Skepticism: Why I Don’t Think Apple will Conquer TV

It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction of TV. They report this, of course, with tremendous glee – after all it’s good for your career to predict the demise of TV.

On the other hand, we’ve been fortunate to read responses from savvy TV watchers who observe TV with more clarity and better awareness of history. In particular, check out this post by Wayne Friedman of Media Post. (Link Here.) And I highly suggest you read this one about why internet HBO would cost far more than cable HBO cable – far more than anyone would pay. (Link Here.)
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Cable Cutting & Self Righteous Attacks on TV

I get pretty miffed when the “cable cutter” enthusiasts try to argue that online video will drag society out of the depths of depravity found in TV programming.

After all, what are most teens watching online? You can bet it’s NOT Masterpiece Theater or Nature. More likely they’re watching video’s of guys becoming eunuch’s when skateboard tricks land them on handrails.

This attack in TV is nothing new. I remember making it a few times in youthful enthusiasm while in college. Still, proponents of new media too often sound like sci-fi books — promising a “glorious future” where the internet changes mankind. (They are, of course, merely the latest to claim to remake humanity in thousands of years of such movements.) Read more of this post

iPad 14 – Electronic Magazines Prove (once again) That Content Trumps Bells & Whistles

Here’s an important tech axiom: Developers have far more interest in applying application bells and whistles than people have in using them.

I learned this lesson on my first project out of college. In that project I designed a network of Apple 2’s to display wire wrap harness instructions for avionics assembly at General Dynamics. (Back then I was a software engineer with a couple of degrees in mathematics.) Read more of this post

My 100th Blog Post. Feeding The Beast & The Dark Side of Content Marketing

WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than content based marketing’s need to “feed the beast”?

Want a higher Klout score (thinking it actually means something)? Then work, work, work. Read more, comment more, pass along more, write more. And connect with people you don’t know, but who have higher scores. (By the way, don’t ignore all that other work you have to do – or your family.) Read more of this post