New Confirmation that Offline Advertising Drives Online Success

Just about 2 years ago I wrote a post looking at how online success required offline advertising. (Link here.) But there is a lot of hype about the rate of online change – so that opinion must be stale, right? After all, among the “cyber hipsters” (as I saw them described today) everything off-line dimishes and fades. But cyber hipsterism doesn’t often reflect reality.

A new study about TV shows nothing has changed and that “TV Ads Lift Online Sales Conversion” (Link here.) The study clearly showed an increase in both traffic and conversion that resulted from TV advertising. This is no surprise for those of us who work in TV. But it is confirming to find that there’s hard data to back up what we all experience.

Unfortunately, many online companies struggle to leverage TV. Read more of this post