The Power of Low & Consistent Mass Media Spending
June 28, 2012 1 Comment
Advertising is far too often driven by lore and anecdote – even when it comes to media spending.
So it was refreshing to read Byron Sharp’s latest post “A Little Advertising Goes a Long Way” (link here). Sharp focuses on campaigns with huge media bursts and finds that far too often they’re tremendously inefficient. Read more of this post