October 7, 2015 Leave a comment
Tech industry investment money has generated what it wanted – a perception within the TV biz that “old TV” is dying as people cut the cable. And they’ve titled this trend “cable cutting”. (Statistics show it’s still a relatively limited trend so far.)
And with all this hype over the past decade I’ve been bothered by a fundamental logical flaw:
- Enormous amounts of money are required to develop programming people want to watch (there are a few exceptions – but they don’t translate into a reliable low cost approach).
- Yet the enthusiasts for cable cutting have made it all about low cost (usually nearly free) subsistence viewing.
- If no one can afford to develop the programming to satisfy consumers, consumers won’t be satisfied.
In streaming we now see financial reality rear it’s ugly head.