I Want My TiVO! Cutting the Cable on Cable Cutting

Tech industry investment money has generated what it wanted – a perception within the TV biz that “old TV” is dying as people cut the cable. And they’ve titled this trend “cable cutting”. (Statistics show it’s still a relatively limited trend so far.)

And with all this hype over the past decade I’ve been bothered by a fundamental logical flaw:

  • Enormous amounts of money are required to develop programming people want to watch (there are a few exceptions – but they don’t translate into a reliable low cost approach).
  • Yet the enthusiasts for cable cutting have made it all about low cost (usually nearly free) subsistence viewing.
  • If no one can afford to develop the programming to satisfy consumers, consumers won’t be satisfied.

In streaming we now see financial reality rear it’s ugly head.

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Cursed by Checkbox Video

You know the videos I mean – the ones made so the agency can check the box “Cool video complete”. (Of course, many of them aren’t very cool – at least to consumers. But we’ll hold off on that discussion.)

Checkbox work has always been a curse. Before it was video (back in the dark ages of the 1970s and 1980s) it was the checkbox slide show. When I was a client shopping for supercomputers in the 1980s aerospace business, if the salesman brought the slide show or video I’d skip the meeting. My team had learned that these checkbox presentations never communicated what mattered as we evaluated computers.

That was then and this is now. And what used to be merely dull and boring has exploded in that way only the web can make things explode… (It’s amazing how fast bad marketing choices replicate across the web.)
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Challenge the Myths of Internet TV with Reality

There’s huge money to be made, apparently, for consultants who project radical future change. In TV, that means suggesting TV becomes a variant of online video. (Really? We need better produced cat videos?)

But the rest of us have to earn our money based on reality. And lately there have been some interesting truths to help anchor TVs future in reality.

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Cable Cutting? Census Suggests Just Sharing Households.

Much was made of Nielsen numbers released recently that suggested a small drop in homes with multi-channel TV (cable, satellite, etc.).

Of course, those wishing to become rich in a new digital world told us, once again, that this was the harbinger of the death of TV…just like newspaper is dead (which it isn’t) and magazines are dead (which they aren’t).

But truth is often quite complex. And today I came across this release (click here). Read more of this post

Future TV Skepticism: Why I Don’t Think Apple will Conquer TV

It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction of TV. They report this, of course, with tremendous glee – after all it’s good for your career to predict the demise of TV.

On the other hand, we’ve been fortunate to read responses from savvy TV watchers who observe TV with more clarity and better awareness of history. In particular, check out this post by Wayne Friedman of Media Post. (Link Here.) And I highly suggest you read this one about why internet HBO would cost far more than cable HBO cable – far more than anyone would pay. (Link Here.)
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Cable Cutting & Self Righteous Attacks on TV

I get pretty miffed when the “cable cutter” enthusiasts try to argue that online video will drag society out of the depths of depravity found in TV programming.

After all, what are most teens watching online? You can bet it’s NOT Masterpiece Theater or Nature. More likely they’re watching video’s of guys becoming eunuch’s when skateboard tricks land them on handrails.

This attack in TV is nothing new. I remember making it a few times in youthful enthusiasm while in college. Still, proponents of new media too often sound like sci-fi books — promising a “glorious future” where the internet changes mankind. (They are, of course, merely the latest to claim to remake humanity in thousands of years of such movements.) Read more of this post

GoogleTV: “More Returns than Sales” (Logitech)

I was skeptical of GoogleTV. It seemed Google fell prey to corporate hubris – believing they could build anything and make the marketplace think it’s valuable.

And from the start Google revealed they had no coherent strategy to deliver value to consumers. Instead, announcements made it clear they were in a desperate ploy to steal ad revenue away from traditional TV. Read more of this post